Jo is not just any pouch, she's special! The pocket on the front lies to one side (or the other) rather than across the width. The zip on the pocket provides the security, and the position enables quick access to your important items. 
 
The main pouch is roomy and is great for holding makeup, jewellery, a small hand stitching project, almost anything.
 
Jo is the perfect partner to the perfect back pack, Janet. They make a lovely set, and so useful.